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ForumFlair
Reddit marketing for big-ticket products

Your buyers ask Reddit before they buy. Be in the answer.

We get your brand into the Reddit threads your buyers read before they buy, and show you every post we make.

  • Get recommended in the threads buyers trust before they spend
  • Win the comparison threads your competitors own today
  • Turn complaints into proof that your brand listens
FREE

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See how many Reddit threads rank on Google for your buyers' searches, and whether your brand is in them. We'll email you the results too.

The problem

Big purchases get decided in threads you aren't in

Built for brands selling big-ticket products that buyers research before they buy. Typically $300 or more per order, and $2M or more in annual revenue.

Your buyers read Reddit first

Before a big purchase, people search Google for Reddit opinions. Those threads rank on page 1.

You're not in the threads

Positive or negative threads about your brand sit on page 1 or in the comments section of other threads. Nobody from your company replies.

One wrong post gets you banned

Every subreddit has unwritten rules. And most agencies report vague activity, not the work they actually did.

What we never do

  • Fake "happy customer" accounts
  • Posting volume reported as results
  • Promises of rankings, sales or AI citations

What we do instead

  • A map of the Google searches where Reddit threads rank for your buyers
  • Helpful answers in those threads, from a disclosed brand account you own
  • Replies when your brand is named, good or bad
  • A guaranteed number of contributions per month, each one listed with its link
How big purchases happen now

Your buyer decides in the threads. Were you there?

People spend weeks researching a big purchase. They search Google, add the word "reddit," and trust what real owners say. Here's what that looks like for a brand that isn't in the threads.

One buyer, one $1,500 purchase, three weeks

Illustrative · your map shows your real searches
  1. Week 1

    best [product] reddit

    A thread with 300 comments. Two competitors are recommended. You aren't mentioned.

  2. Week 1

    best [product] for [use]

    Review sites and one Reddit thread in the forum block. Same two competitors.

  3. Week 2

    [competitor] vs [your brand] reddit

    One thread. A question about your warranty has no answer.

  4. Week 2

    is [your brand] worth it reddit

    A complaint from last year sits on page 1. Nobody from your team replied.

  5. Week 3

    [competitor] discount code

    They've decided. The sale went to the brand that was in the threads.

In this example

4 of 5

searches led the buyer to a Reddit thread.

0 answers

from your brand. Competitors were recommended, and a complaint went unanswered.

What we change

We find these threads, answer from a disclosed brand account, and reply when your brand is named. Then we show you every contribution, every month.

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Services

We join the conversations your buyers are already reading

Every month, a disclosed brand account answers real questions in the threads on your map. You approve what goes out.

Pick a service

Answers in ranking threads

All plans

r/[category]

Best [product] for a small apartment? Budget around $1,500

u/quiet_buyer

Torn between three options. Anyone actually own one for more than a year?

u/Acme_OfficialBrand

I work at Acme, so weigh this with that in mind. For small spaces, check the footprint and the noise rating first. Ours is 24 inches wide, but if quiet matters most, the other two you listed are worth a look too.

We answer real buyer questions in the threads on your map, from your disclosed brand account. Useful first, brand second.

You stop: Watching competitors get recommended in threads you never saw

Reputation management

Reputation management, included in every plan

r/[category]

Is Acme worth it? Shipping took forever

u/first_timer

Ordered three weeks ago, still waiting. Starting to regret it.

u/Acme_OfficialBrand

Acme team here. Sorry about the wait. That batch was delayed by a supplier, and orders now ship in 3 days. DM me your order number and I'll check on it today.

We monitor every thread that names your brand and respond with facts, fixes or thanks, so the thread reads well for every buyer who finds it later.

You stop: Finding a six-month-old complaint on page 1 with no reply

Your own subreddit

Included in every plan

r/AcmeOwners

[Support] Battery shows 80% after a full charge. Normal?

u/new_owner_22

Two weeks in, love it otherwise. Should I be worried?

u/Acme_SupportBrand

Acme support here. That's normal for the first 5 to 10 charges while the battery calibrates. If it's still under 90% after that, reply here and we'll sort it out.

We set up and run a subreddit for your brand: a place for customer support, owner tips and product news that you own, alongside the conversations in other communities.

You stop: Answering the same support question in ten different threads

Original guides and comparisons

Long-form guides: 4 per month on Top Voice, 4+ on Category Owner

r/[category]

[Guide] What we learned testing 6 [products] side by side (disclosure: I work at Acme)

u/spec_nerd

Appreciate the disclosure and that you included the ones that beat yours on battery.

u/Acme_OfficialBrand

Thanks. The full test sheet is in the post, so you can check our numbers.

Where a subreddit allows it, we post honest buying guides and comparisons that answer the questions your buyers keep asking.

You stop: Hoping someone else writes the comparison that names you

Moderator outreach

Top Voice and up

Modmail: r/[category]

Brand account introduction

u/Acme_OfficialBrand

Hi mods. I run Acme's disclosed account. Before posting anything, is there a weekly thread or flair you'd like brands to use?

u/[category]_mod

Thanks for asking first. Use the Brand Rep flair and keep links to one per comment.

Strict communities need a conversation before a post. We talk to moderators first, learn the rules, and ask before we share anything.

You stop: Getting banned from the one subreddit your buyers trust

AMAs

One per quarter on Top Voice and up

r/[category]

We're the team behind Acme. Ask us anything about [product] design.

u/curious_owner

Why did you drop the removable battery in the new model?

u/Acme_FounderBrand

Honest answer: weight. We got it wrong for some riders, and the next version brings it back.

Once a quarter, your founder or product lead answers anything, live. We plan it with moderators, prepare answers, and support you on the day.

You stop: Wondering how to show buyers there are real people behind the brand

Reddit Ads

Reddit Ads add-on, with any plan

u/Acme_Official

· Promoted

The e-bike r/ebikes keeps recommending. 60-mile range, 2-year warranty.

A matte black commuter e-bike parked on a city street at sunset
acme.comShop Now

With the Reddit Ads add-on, we run 4 campaigns per month aimed at the communities and threads on your map. Ad spend is paid directly to Reddit from your account.

You stop: Waiting months for organic work to show early numbers

Service 1 of 7

Threads and the ad are illustrative. "Acme" is a placeholder brand.

How every contribution works

Honest participation, counted

Reddit punishes pretending, not honest participation. So we never pretend, and we count what we deliver.

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Disclosed, always

Every post comes from a branded account or a person who states their connection to your brand. Nothing is hidden.

You approve what goes out

Drafts land in your approvals. About an hour per month covers approvals, product facts and analytics access.

Each community's rules first

We read every subreddit's rules and unwritten norms before we post, and talk to moderators in strict ones.

Guaranteed contributions

Each plan guarantees a set number of contributions per month, aimed at your tracked queries. Your report lists every one with its link.

Reported against day one

We record a baseline before we start, then report the same metrics every two weeks: thread presence, views, mentions, referral traffic and survey answers.

Yours to keep

The brand account, your subreddit, the posts and the map are yours. If you leave after your three month commitment, you keep every asset we built.

Why Reddit, why now

Shoppers ask Google for Reddit's opinion

Shoppers search for Reddit opinions on big purchases thousands of times per month, for a single product.

Illustrative search. Thread titles are examples.
Compare your options

Most Reddit marketing reports activity. We guarantee the work and show you every piece.

Posting more isn't the goal. Being in the threads that rank on Google for your buyers' searches is. So that's where every contribution goes.

Do it yourself
Your team, in its spare time
Where it starts
Guessing which subreddits matter
What you buy
Your team's time
Accounts
Whoever has a Reddit login
Community rules
Learned the hard way, one ban at a time
Reporting
Whatever someone remembers to track
Guarantee
None
A typical Reddit agency
Activity-based retainers
Where it starts
A content calendar
What you buy
Hours or a loose number of posts
Accounts
Ask before you sign
Community rules
Varies
Reporting
Activity: posts, upvotes, impressions
Guarantee
Often vague
ForumFlair
Thread Ownership
Where it starts
A Query Map of the searches where Reddit ranks on page 1
What you buy
Guaranteed contributions, aimed at tracked queries
Accounts
Disclosed brand account you own
Community rules
Read first, moderators contacted in strict communities
Reporting
Every contribution with its link, against a day-one baseline
Guarantee
Better than baseline by day 90, or we work for free

"Typical agency" describes common retainer models in general, not any specific company. Whoever you hire, ask whether accounts are disclosed and what exactly gets reported.

How it works

From a FREE map to the conversations that matter

We start with the searches your buyers run, not with a content calendar. Then we join the threads that rank, and guarantee the work we deliver.

  1. 01

    Get your FREE Query Map

    Enter your website and email. Within minutes you see a summary of the Reddit threads that rank for your buyers' searches, and we email it to you. Then we walk you through your top 10 queries live.

  2. 02

    Choose a plan

    Three month commitment, then month-to-month afterwards. No hidden pricing, no long contract.

  3. 03

    We build your map, baseline and subreddit

    We find the threads that rank and decide your buyers' choices, set up your brand subreddit, tracking links and a post-purchase "How did you hear about us?" survey.

  4. 04

    We join the conversation

    A disclosed brand account answers real questions. You approve what goes out.

  5. 05

    See it every two weeks

    A bi-weekly report lists every contribution with its link, and what changed since day one.

Pricing

Three plans. Prices on the page.

Each plan guarantees a minimum number of contributions per month, aimed at the searches your buyers run. A three month commitment is required, because organic work takes time.

Contributor

Get into the threads that matter most.

$1,900/mo

10+ contributions per month

  • 10+ minimum contributions per month
  • 10 tracked queries
  • Day-one Query Map and baseline
  • Disclosed brand account
  • Reputation management: monitoring and response across every thread that names you
  • Your own brand subreddit for support and community
  • Long-form guides and comparisons (not included)
  • Moderator outreach (not included)
  • AMA (not included)
  • Disclosed product seeding (not included)
  • Launch sprint (not included)
  • Bi-weekly reporting
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Recommended
Top Voice

Become a trusted voice in your category.

$3,900/mo

20+ contributions per month

  • 20+ minimum contributions per month
  • 30 tracked queries
  • Day-one Query Map and baseline
  • Disclosed brand account
  • Reputation management: monitoring and response across every thread that names you
  • Your own brand subreddit for support and community
  • 4 per month long-form guides and comparisons
  • Moderator outreach
  • One per quarter ama
  • Disclosed product seeding (not included)
  • Launch sprint (not included)
  • Bi-weekly reporting
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Category Owner

Show up across your whole category.

$5,900/mo

30+ contributions per month

  • 30+ minimum contributions per month
  • 75 tracked queries
  • Day-one Query Map and baseline
  • Disclosed brand account
  • Reputation management: monitoring and response across every thread that names you
  • Your own brand subreddit for support and community
  • 4+ per month long-form guides and comparisons
  • Moderator outreach
  • One per quarter ama
  • Disclosed product seeding
  • One per quarter launch sprint
  • Bi-weekly reporting
Get your FREE Query Map
Add-on
Reddit Ads

Paid reach on top of any plan.

$5,000/mo

plus ad spend

  • 4 ad campaigns per month
  • Aimed at the communities and threads on your Query Map
  • Image ad creative written and approved with you
  • Targeting, budgets and testing managed for you
  • Ad results in your bi-weekly report

Add-on only. Ad spend is paid directly to Reddit from your own ad account and isn't included in the price.

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Guarantee

Better than baseline by day 90

If your numbers haven't improved on your day-one baseline by day 90, we keep working for free until they do.

Guarantee

Minimum contributions, every month

At least the number of contributions in your plan, posted every month, or your next month is free.

What's a contribution?

A contribution is one post from your disclosed brand account, tied to a tracked query: either a new thread, or an answer in a thread that already ranks. It counts once it's posted, following the community's rules.

What's a tracked query?

A tracked query is a Google search your buyers run before they buy, where Reddit threads show up on page 1. We track it every month and aim our contributions at it.

How we work

Disclosed accounts only. No exceptions.

Reddit punishes pretending, not honest participation. So every word we post says who it's from.

Disclosed accounts only

Every post comes from a branded account or a person who states their connection to your brand. The account is yours. You approve what goes out.

r/[category]

Anyone tried the new Acme model? Worth the upgrade?

u/Sam_at_AcmeBrand

Disclosure: I work at Acme. Fair question. The main changes are a lighter frame and a longer warranty. If you already own last year's model and it works for you, I wouldn't upgrade just for this.

Illustrative. "Acme" is a placeholder brand.

What we never do

  • Sockpuppets or fake customer accounts
  • Purchased or aged accounts
  • Vote manipulation of any kind
  • Fake reviews
  • Undisclosed promotion

If a plan would need any of these to work, we'll tell you it won't work.

Why we work this way

Reddit communities are good at spotting brands that pretend to be customers. When they do, the thread turns on the brand, and that thread can rank on Google for years.

The law points the same way. The FTC's rule on consumer reviews and testimonials (16 CFR Part 465) targets fake reviews and undisclosed posts by company insiders. Reddit also began human verification in 2026.

Each community's rules first

  • We read every subreddit's written rules, wiki and pinned posts before we post there.
  • We watch how the community talks to brands, and match it.
  • In strict communities, we message the moderators first and ask how they want brands to take part.
  • We answer the question first. The brand comes second, if at all.
  • If a community doesn't want brands, we leave it alone.

Claims guardrail

For health and wellness products, we stick to specs and user experience. No disease, treatment or cure claims. Every post follows a claims checklist and gets your approval before it goes live.

Supplements, medical devices, financial products and other regulated categories get extra care, case by case.

The short version

About an hour per month of your time covers approvals, product facts and analytics access.

  • Every post says who it's from
  • Every community's rules come first
  • Every claim is a fact you can back up
  • Every post is approved by you
FAQ

Questions brands ask before they start

Won't Reddit ban us?

Not for honest participation. We use a disclosed brand account, follow each community's rules, and talk to moderators first.

Do you use fake accounts?

Never. No sockpuppets, no bought or aged accounts, no vote manipulation, no fake reviews. Every post comes from a branded account or a person who states their connection to your brand.

Read how we work →
Is there a contract?

Every plan starts with a three month commitment, because organic work takes time. After that, it's month-to-month. You keep every asset we built, including your subreddit.

Does Reddit traffic convert?

Reddit is where buyers research, so its effect often shows up later as direct and branded visits. We set up tracking links and a "How did you hear about us?" survey to capture it.

Do you guarantee rankings or AI citations?

No one can promise a ranking. We guarantee a minimum number of contributions per month, and improvement on your day-one baseline by day 90, or we keep working for free until you get it. AI tools can draw on Reddit threads too, but how much changes month to month, so we treat it as a bonus, not a promise.

See the guarantees →
How long until we see results?

Presence in threads can start within weeks. Sales effects usually take 60 to 90 days. Start before your peak season.

What exactly is a contribution?

One post from your disclosed brand account, tied to one of your tracked queries: either a new thread, or an answer in a thread that already ranks. It counts once it's posted, following the community's rules. Your report lists every one with its link.

Do you guarantee we'll own a search result?

No. We track the searches your buyers run and aim our contributions at the threads that rank for them. Whether a thread keeps ranking, and what moderators do, isn't ours to control. The work is, so that's what we guarantee.

Do you handle bad threads about us?

Yes. Every plan includes reputation management: we monitor every thread that names your brand and respond with facts, fixes or thanks, from your disclosed account.

Do you set up a subreddit for us?

Yes, on every plan. We create and run a subreddit for your brand: an owned community and customer support channel, alongside the conversations in other communities.

What happens if results don't improve?

We record your baseline on day one: thread presence, branded mentions and Reddit referral traffic. If those haven't improved by day 90, we keep working for free until they do.

What do you need from us?

About an hour per month: approvals, product facts, and access to your analytics.

What if our product has bad threads already?

We check your reputation on the call. If the product is the problem, we'll say so.

Do you write as our brand?

Yes, from a disclosed brand account that you own, and you approve what goes out.

Do you run our ads?

Yes, with the Reddit Ads add-on: 4 ad campaigns per month for $5,000 per month, on top of any plan. Ad spend is paid directly to Reddit from your own ad account.

What is a Query Map?

It's a list of the Google searches your buyers run before they buy, showing which Reddit threads rank on page 1 and whether your brand is in them.

Is the Query Map really free?

Yes. Enter your website and email to see a summary within minutes, and we email it to you too. On a call, we walk you through the details of your top 10 queries live. The full map comes with any plan.

Why can't I see the details now?

The details only make sense with context. On the call, we explain what each thread means for your brand and what we would do about it.

What do you do with my email?

We send your map link and follow up about it. We never sell your email, and you can unsubscribe anytime.

Privacy policy →

See which threads decide your buyers' choices.

Enter your website and get a FREE summary, also sent to your inbox: how many Reddit threads rank for your category, how many people search them, and whether your brand is in them.

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